Master's Degree in Business Analytics
Degree: Master of Business Administration
Major: Business Analytics
Hours: 30
Business Analytics Degree Overview
Our Master of Business Administration Program blends passionate teaching, active learning, specialized knowledge and professional development to enhance your career potential. The Lamar MBA program delivers dynamic, integrated management education. As a student, you will heighten your decision-making abilities, covering a variety of topics like international business, marketing management, managerial economics, accounting and finance.
The concentration in Business Analytics is designed to expand your business acumen by using analytical tools and methods. You will be prepared to provide a valuable understanding that will help businesses become more effective and generate more revenue. This program is offered both on-campus and online.
Watch the faculty interview to learn more about Â鶹ӳ»Ó°Òô's MBA program.
Business Analytics Courses You May Take
Data Analytics: Analysis, research and presentation of current topics and issues in accounting relevant to business professionals. May be taken more than once when course topic changes.
Healthcare Info Systems: This course prepares students to understand and apply the concepts related to the emerging trends in IT-enabled healthcare and to understand the role of analytics in healthcare and clinical decision-making. Students will learn to evaluate the effectiveness of various healthcare information systems.
Business Intelligence: This course introduces students to business intelligence (BI), which is the user-centered process of exploring data, data relationships and trends - thereby helping to improve overall decision-making. Students will use a major enterprise software application for business intelligence, analytical reporting and Data Warehousing solutions. Application of data visualization software is also included.
Data Mining and Predictive Analysis: This course introduces students to the concepts of Business Analytics to help professionals make informed decisions based on data. Besides learning Excel functions, students will use data visualization and data mining techniques to discover hidden trends in data sets. Students will also use the latest predictive analytical tools from SAP to anticipate future behavior that will help make better managerial decisions.
Market Research: This course prepares students in data analytical skills pertaining to market research. Students are expected to develop skills in the JMP software program which will encompass the preparation of data for analysis along with various analytical techniques related to multivariate data analysis, such as multiple regression, cluster, factor and discriminant analysis. Practical hands on software exercises will be complemented by theoretical knowledge based on course materials, based on the required book.
Career Paths for Business Analytics
An MBA prepares individuals for many types of careers, and many MBA graduates access their degree as a means of a career change. Companies look to hire mid-level management personnel with a variety of relevant experience, so the online MBA is ideal for you if you're looking to start your own business or make a bold career move.
Primary Careers
Business analyst, project manager, business consultant, digital media consultant
- Data analysis
- Business solutions
- Digital media
- Information technology
- Consulting
- Management consulting firms
- Digital media companies
- Healthcare companies
- Government agencies
- Schools and universities
- IT companies
Dr. Larry Allen
Dr. Kakoli Bandyopadhyay
Dr. Gisele Moss
Dr. K.C. Sen