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Department of Management, Marketing and General Business

College of Business

Intellectual Contributions

Dr. K.C. Sen
Professor of Marketing

Sayil

Refereed Articles

  • Sen, K.C. (in press, 2020). Revenue Patterns and College Football Realignment. Southwestern Economic Review.
  • Natarajan, V., Radhakrishnan, N., Sen, K. C., & Broussard, K. (in press, 2020). An Empirical Vocal Analysis of Risks versus Rewards in Direct-to-Consumer Television Ads. Academy of Marketing Studies Journal (The), 25 (2), 16.
  • Sen, K.C., & Price, D. (2020). Educational Performance and Athletic Success: An Economist View of Scholarship Distribution in College Football. Journal of Higher Education Theory and Practice, 20 (15), 21-26.
  • Gibic, A., Natarajan, V., & Sen, K. C. (2018). Appeals & Spiels: A Comparative Analysis on Alcohol Advertising in the U.S. and Ireland. International Journal of Business Forecasting and Marketing Intelligence, 4 (3).
  • Sen, K. C., & Ghosh, K. (2018). Incorporating Global Medical Knowledge to Solve Healthcare Problems: A Framework for a Crowdsourcing System. International Journal of Healthcare Information Systems and Informatics.
  • Thompson, T. H., & Sen, K. C. (2017). Exploring a market curiosity: an examination of the Super Bowl Indicator. Managerial Finance.
  • Norman, S., Natarajan, V. S., & Sen, K. (2015). Cultural Differences in Promotion and Products in the Fast Food Industry: A Case of the U.S. and Sweden Dyad,'. Journal of Higher Education Theory and Practice, 5 (5), 10.
  • Cavaliere, F. J., Glascock, K., & Sen, K. C. (2015). The Englishnization of Business: Does This Help or Hinder Teaching Global Business? Education.
  • Karani, K., Mulcahy, D., & Sen, K. C. (2014). There is room at the Inn!: A Case Study. Journal of International Academy for Case Studies.
  • Sen, K. & Natarajan, V. S. (2012). Organic Growth ----- A Taxonomic Perspective. International Journal of Business Excellence, 5 (1/2), 130-139.
  • Kenyon, G. N. & Sen, K. C. (2012). A model for assessing consumer perceptions of quality. International Journal of Quality and Service Sciences, 4 (2), 175-188.
  • Sen, K. C. (2012). Mapping Statistics to Success on the PGA Tour ----- Insights from the use of a Single Metric. Sport, Business, Management: an International Journal.
  • Sen, K. C. (2011). An empirical investigation of the variations in direct-to-consumer prescription drug advertising. International Journal of Pharmaceutical and Healthcare Marketing.
  • Natarajan, V. & Sen, K. C. (2011). Antecedents of population health across US States --- An Empirical Investigation. Journal of Management Policy and Practice.
  • Dyson, J., Natarajan, V., & Sen, K. C. (in press, 2011). M&D Supply Case A --- Stuff Happens. Journal of International Academy for Case Studies.
  • Thompson, T. H. & Sen, K. C. (2011). Valuing Nostalgia: The Case of the Topps 1957 Baseball Cards. Journal of Quantitative Analysis in Sports.

Refereed Proceedings

  • Price, D. I., & Sen, K. C. (2020). Educational Performance and Athletic Success: An Economist Views Scholarship Distribution in College Football. Southwestern Society of Economists/Federation of Business Disciplines.
  • Price, D. I., & Sen, K. C. (2019). College Football Realignment: Sources of Revenue and Types of Expenditures, Before and After. Federal of Business Disciplines.
  • Sen, Kabir C. (2019). The Path to Success on the LPGA Tour ---- Identifying the Three Important Dimensions in Stroke Play. New England Symposium on Statistics in Sports.
  • Price, D. I., & Sen, K. C. (in press, 2017). The Economic Reasons Behind the Dominance of the Power Five Conferences in NCAA Football. Federation of Business Discipline.
  • Ghosh, K., & Sen, K. C. (2017). Developing Effective Crowdsourcing Systems for Medical Diagnosis: Challenges and Recommendations. Hawaii International Conference on Systems Sciences.
  • Price, D. I., & Sen, K. C. (in press, 2016). Financial Considerations in College Football Conference Realignment. SOUTHWESTERN SOCIETY OF ECONOMISTS.
  • Thompson, T. H., & Sen, K. C. (2016). Exploring an Old Wives' Tale: Re-Evaluating the Super Bowl Indicator. Southwestern Finance Association.
  • Ahmed, I., Natarajan, V., & Sen, K. (2016). Issues in the Private Provisioning of Public Goods: The Case of Free Basics in India. Macromarketing Conference.
  • Weeks, K. O., Sen, K., & Mandal, P. (2015). Advancements in Technology and Potential Impacts on Port Automation Decisions. Entrepreneurship in Technology for ASEAN.
  • Ghosh, K. & Sen, K. C. (2015). A Conceptual Model to Understand the Factors that Drive Individual Participation in Crowdsourcing for Medical Diagnosis. 48th International Conference on System Sciences.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2014). An Evaluation of the Demand for Orphan Drugs as a Response to Promotional Expenditures. Academy of Marketing Science Annual Conference.
  • Natarajan, V., Sen, K. C., Radhakrishnan, N., & Broussard, K. (2014). Loud and Unclear: An empirical vocal analysis of forming of risks versus rewards in direct to consumer television ads. Business and Health Administration Association (BHAA) Conference.
  • Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study. Allied Academies Spring 2013.
  • Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy! Southwest Case Research Association.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH. Business and Health Administration Association (BHAA) Conference.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS. Academy of Marketing Science Annual Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2012). Lifestyle Disease Triad: An Empirical comparative assessment of the macro level predictors of Obesity, Diabetes, and Hypertension across the US MSAs. Business and Health Administration Association (BHAA) Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (in press, 2012). Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSA's. Business and Health Administration Association (BHAA) Conference.
  • Sen, K. C. & Natarajan, V. (2012). The Modern Firm as a Conduit for Indigenous People: A Conceptual Model. 4th Subsistence Marketplaces Conference.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply David and Goliath. Allied Academies 2010 Spring International Conference.
  • Natarajan, V., Mukherjee, A., & Sen, K. (2011). Diabetes rates and lifestyle variables: An empirical investigation across US metropolitan statistical Areas. Society for Marketing Advances Annual Meeting.
  • Kenyon, G. N. & Sen, K. C. (2011). Customer's Perceptions and the Dimensions of Quality. Western Decision Sciences Institute 14th Annual Meeting.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E :Texas Two-Step. Allied Academies Spring 2011 Conference.
  • Sen, K. C. & Hawkins, C. F. (in press, 2011). Ranking Professional Golf Players (Who is Number 1?). New England Symposium on Statistics in Sports.

Non-Refereed Proceedings

  • Denova, V., Sargsyan, G., & Sen, K. C. (in press, 2020). Role of Small and Medium Enterprises in the Economy of the Alicante Province and Southeast Texas. Seventh Annual Undergraduate Research and Creative Activities Expo 2020 at Â鶹ӳ»­Ó°Òô.

Book, Monographs, Compilations, Manual

  • Kenyon, G. N. & Sen, K. C. (2014). The Perception of Quality. London, UK: Springer Verlag Ltd..

Chapters, Cases, Readings, Supplements

Chapters
  • Sen, K. C. (2019). The Role of Crowdsourcing in the Healthcare Industry. Handbook of Research on Optimizing Healthcare Management Techniques (pp. 191-201). USA: IGI Global.
  • Weeks, K. O., Sen, K., & Mandal, P. (2016). Advancements in Technology and Potential Impacts on Port Automation Decisions. Entrepreneurship in Technology for ASEAN. Springer.
  • Ghosh, K., & Sen, K. C. (2016). The Potential of Crowdsourcing in the Health Care Industry. Handbook of Research on Healthcare Administration and Management. IGI Global.
  • Kenyon, G. F. & Sen, K. C. (2012). Customer perceptions, dimensions of service quality, and service systems. In Angel Juan; Thanasis Daradoumis, Meritxell Roca; Scott Grasman; Javier Faulin (Ed.), Decision Making in Service Industries: A Practical Approach (pp. 59-80). Taylor & Frances Group, CRC Press.

Presentation of Refereed Papers

  • Price, D. I. & Sen, K. C. (2016). Financial Considerations in College Football Conference Realignment. SOUTHWESTERN SOCIETY OF ECONOMISTS, Oklahoma City, Oklahoma.
  • Sen, K. C. & Price, D. I. (2015). Segmentation within College Football: Factors Influencing Conference Realignment. SOUTHWESTERN SOCIETY OF ECONOMISTS, Houston, Texas.
  • Price, D. I. & Sen, K. C. (2014). Concentration in College Football: An Examination of External Revenues by Conference Affiliation. SOUTHWESTERN SOCIETY OF ECONOMISTS, Dallas, Texas.
  • Karani, K., Mulcahy, D., & Sen, K. (2013). There is room at the Inn!: A Case Study. Allied Academies Spring 2013, New Orleans, Louisiana.
  • Sen, K., Natarajan, V., & Mukherjee, A. (2013). AN EXPLORATORY INVESTIGATION OF SOCIAL RESPONSIBILITY IN DTC ADVERTISING ---- EVIDENCE FROM OUTLIER ANALYSIS. Academy of Marketing Science Annual Conference, Monterrey Bay, California.
  • Natarajan, V., Sen, K., & Mukherjee, A. (2013). UNDERSTANDING THE DETERMINATES OF LIFESTYLE DISEASES: A SEGMENTATION APPROACH. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Natarajan, V., & Sen, K. (2013). M&M Air Service: Reckless, Wild, and a Little Bit Crazy! Southwest Case Research Association, Albuquerque, New Mexico.
  • Sen, K. C. & Natarajan, V. S. (2012, July). The Modern Firm as a Conduit for Indigenous People: A Conceptual Model. 4th Subsistence Marketplaces Conference, Chicago, Illinois.
  • Natarajan, V., Mukherjee, A., & Sen, K. C. (2012, March). Lifestyle Disease Triad: An empirical comparative assessment of the macro level predictors of Obesity, Diabetes across the US MSAs. Business and Health Administration Association (BHAA) Conference, Chicago, Illinois.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case D David and Goliath. Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Dyson, J., Sen, K., & Natarajan, V. (2011). M&D Supply Case E :Texas Two-Step. Allied Academies Spring 2011 Conference, Orlando, Florida.
  • Kenyon, G. N. & Sen, K. C. (2011). Customer's Perceptions and the Dimensions of Quality. Western Decision Sciences Institute 14th Annual Meeting, Portland, Oregon.

Presentation of Non-Refereed Papers

  • Kenyon, G. N. & Sen, K. C. (2013). An Attempt at a Holistic Approach. Production and Operations Management Society (POMS) National Conference, Denver, Colorado.
  • Kenyon, G. N. & Sen, K. C. (2013). An Attempt at a Holistic Approach to Quality. Decision Sciences Institute 44th Annual Meeting, Baltimore, Maryland.