Â鶹ӳ»­Ó°Òô

Web Communication

Enrollment Management and Marketing

1.1 - Objective

This policy provides for collaborative, centralized governance of the ongoing development, deployment, delivery and maintenance of the Â鶹ӳ»­Ó°Òô digital image. By outlining standard processes, roles, responsibilities and practices, this policy also sets a standard throughout the official university website for consistency of presentation and representation of the Â鶹ӳ»­Ó°Òô brand.

We will pursue this objective while keeping in mind the site’s underlying strategic priority:

We endeavor to provide a user experience that will develop a lasting digital relationship with all visitors – particularly students and prospective students – presenting them with the information they need in an easy and accessible format.

 

We must arrange our websites in such a way as to intuitively present information to users, particularly students and prospective students, to facilitate a satisfactory, pleasant online experience.

Definition of Terms Used in this Document

Policy

A general, high level statement of the rule.


Standard

Lower-level controls that support the policy.


Guideline

Typically, recommendations that help support the standard.


Procedure

The specific means by which we execute the policy. May include step-by-step instructions.