Student Organizations
Only officially recognized student organizations may produce merchandise displaying both the student organization's name/logo and the Â鶹ӳ»Ó°Òô trademarks designated as "Lamar Spirit Marks" with permission from Â鶹ӳ»Ó°Òô's Office of Marketing Communications.
The Â鶹ӳ»Ó°Òô marks may not be altered and all merchandise must include the organization's name/logo prominently on the product. Student organizations are required to use licensed vendors for all products bearing Â鶹ӳ»Ó°Òô marks.
To become a registered Â鶹ӳ»Ó°Òô student organization, contact the Â鶹ӳ»Ó°Òô Office of Student Engagement.
Royalty Fees
Student organizations will not be subject to payment of the royalty fee as long as the proposed design on their merchandise makes the specific student organization the predominant element of the design.
However, the use of general Â鶹ӳ»Ó°Òô marks (LU Star, Cardinal Head, Interlocking LU, etc.) or any licensed Lamar Athletics' marks, where the student organization name is not predominant to the design requires payment of the standard royalty fee by the licensed vendor.
Non-Royalty Examples:
- A t-shirt design with "Â鶹ӳ»Ó°Òô Student Government Association" on the front of the shirt would not be subject to the payment of the royalty fee.
- A t-shirt design with "Â鶹ӳ»Ó°Òô Student Government Association supports LU Football" on the front of the shirt would not be subject to the payment of the royalty fee.
Royalty Examples:
- A t-shirt design with only a general Â鶹ӳ»Ó°Òô mark or any licensed Lamar Athletics' mark would be subject to the payment of the royalty fee.
- A t-shirt design where the mention of the student organization is incidental to a general Â鶹ӳ»Ó°Òô mark or any licensed Lamar Athletics' mark would be subject to the payment of the royalty fee.